The wrong partner can lead to brand damage, missed market opportunities, and lost time, money, or competitive ground. While it also presents a chance for a fresh start, there are ways to altogether avoid choosing the wrong partner. In this article, we outline myCaribou’s top tips for ensuring you choose the right partner the first time.
Relationships between manufacturers and distributors always start with great expectations, hope and enthusiasm. But far too often, they end in failure. How can you ensure that the investment in your partnerships pays off?