Business reviews only bring medical device manufacturers and distributors together semi-regularly. Between these meetings, communication is often inconsistent. But effective collaboration is all about communication and information-sharing. What if there was a platform where both manufacturer and distributor could access all the information they need at any given time and on their time?
myCaribou Co-Founder, Scott Newton has assessed several manufacturer channel strategies that weren’t meeting expectations. The reason? The relationship evolved to one of transaction, not collaboration. How do you know if your partnership is simply transactional and not truly collaborative? Here are three symptoms to watch for.