MedDevice Online Article Share
As Nicolas de Ricou, head of Italy, Central Europe, Russia, and Eurasia at Echosens, raises in this article, collaboration between medical device manufacturers and distributors is the cornerstone of a successful channel strategy for global growth. A mismatch or lack of collaboration can result in chaos and a costly false start.
A lot of the points raised by de Ricou are exactly what inspired us to develop the myCaribou platform:
- Pillars to evaluate partner capabilities: The assessment topics de Ricou outlines are data points that have been built into the myCaribou market discovery and partner matching tool. This helps ensure the right manufacturer is partnered with the right distributor for the right reasons.
- Best practices for alignment: A core benefit of the myCaribou platform is its suite of collaboration tools enabling real-time communication to ensure that everyone is on the same page at any given time, anywhere in the world – instead of relying solely on quarterly business review meetings.
- Balancing short-term demands with long-term strategy: myCaribou’s workspace review and performance tracking templates help establish clear, measurable goals so that all parties are supporting the overall vision through shared accountability.
Interested in learning more? Schedule a demo to experience for yourself how myCaribou’s Channel Optimization Platform can help you build more collaborative relationships and accelerate growth in markets around the world.