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Driven by universal healthcare implementation efforts and a growing population, the need for better diagnosis and treatments is calling for innovative and reliable medtech products. For manufacturers and distributors considering entering the GCC region of the Middle East, true and comprehensive preparation is more important than ever. This involves a deep understanding of market dynamics and different types of distributors, regulatory requirements, and other potentially difficult measures. So how can you set yourself up for success?

Learn from James Hardie, Director at Sanollo Ltd as he shares what it takes to prepare for entering the GCC countries and how to protect yourself against common pitfalls as you create your growth strategy.

Topics Covered:

  • The market dynamics and how to adapt your business plan
  • How to create a market entry checklist
  • How to access the right distribution networks and evaluate potential partners
  • How to grow revenue through effective management and measurement of distributors

James Hardie

James is the founder of Sanollo, a consultancy that helps medical technology companies enter new markets and build their international revenue. James has over 20 years of experience in opening overseas markets for medical device manufacturers, and he has previously held senior positions across multiple functions within leading healthcare and medical equipment organizations. James was previously based in the UAE for 6 years, implementing regional sales strategies within the Middle East, Africa, and India.