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Driven by universal healthcare implementation efforts and a growing population, the need for better diagnosis and treatments is calling for innovative and reliable medtech products. For manufacturers and distributors considering entering the GCC region of the Middle East, true and comprehensive preparation is more important than ever. This involves a deep understanding of market dynamics and different types of distributors, regulatory requirements, and other potentially difficult measures. So how can you set yourself up for success?

Learn from James Hardie, Director at Sanollo Ltd as he shares what it takes to prepare for entering the GCC countries and how to protect yourself against common pitfalls as you create your growth strategy.

Topics Covered:

  • Little-known reasons partnerships can fail, even if both sides are a good fit
  • How to focus on solving challenges without getting bogged down by the past
  • How to establish regular and effective communication
  • When to call it quits with a partner

James Hardie

James is the founder of Sanollo, a consultancy that helps medical technology companies enter new markets and build their international revenue. James has over 20 years of experience in opening overseas markets for medical device manufacturers, and he has previously held senior positions across multiple functions within leading healthcare and medical equipment organizations. James was previously based in the UAE for 6 years, implementing regional sales strategies within the Middle East, Africa, and India.