Why Manufacturer & Distributor Partnerships Fail So Often in the Medical Device, Equipment and Supplies Industry
Relationships between manufacturers and distributors always start with great expectations and enthusiasm. But 6 out of 10 times, these partnerships fail, resulting in lost revenue, lost time and lost ground to competitors. How can you avoid the pitfalls and ensure that the investment in your partnership pays off?
Hear from industry experts on our virtual panel as they discuss the reasons medical device, equipment and supplies partnerships fail, and how to build long-lasting, successful partnerships.
You will learn:
- Crucial steps to selecting new channel partners – it begins before you make the connection
- How to build collaborative relationships
- To identify the signs of a failing partnership and what you can do to turn a the relationship around